CAN YOUR FOOTWEAR REALLY KEEP YOU FIT?November 5, 2010
I’m sure you’ve seen them on the market and in stores… ‘toning shoes’ – those bizarrely shaped sneakers that promise to help tone your leg muscles, improve circulation and posture, burn extra calories, and who knows what else!
Sketchers, Reebok and New Balance all have their own versions of the shoe and sales have skyrocketed over the past year, forecast to hit 1.5 billion this year – a 400% increase on 2009 sales. But now the tide appears to be turning.
Recently Eric Spunk, Nike’s Vice President of Global Marketing finished up a speech to investors by poking fun at the $250 million ‘shape shoe’ (Nike doesn’t make such shoes) and the outlandish claims put forward for the footwear. And now a recent study has reached a similar conclusion – basically reporting that ‘toning shoes’ don’t work.Read More
Testing The Trainers: The TRX SystemOctober 25, 2010
TRX, Strength, Weights, SEAL, Resistance, Cardio, Training, SuspensionRead More
INFOMERCIAL INSANITYOctober 7, 2010
I usually tune in to Saturday Night live for a good laugh, but over the years I’ve realized nothing is as funny (or ridiculous) as the fitness products advertised in all those late night infomercials.
Those “skits” are hysterical – complete with actors, scripts and wobbly sets. My face muscles definitely get a workout from these products as do my abdominals, from all the cramping caused by my laughter! But then I get angry. Why do people buy this garbage?
I asked myself the same question when I saw this recent segment on the Today show with Hoda Kotb and Kathy Lee Gifford. The two hostesses were chatting with fitness “expert” and author Jennifer Cohen, as she took them through some of the current products on the market. Given Cohen’s credentials I was really hoping she’d take the opportunity to start telling some home truths about what, in my opinion, are money wasting gadgets – but boy, was I wrong! Take a look at this:Read More